Today DuPont announced the launch of a new brand, Micromax ™ , that will encompass the products formerly under the Microcircuit and Component Materials brand. Micromax ™ products are used in a wide variety of electronics applications—from automotive, passive components, and 5G communications to healthcare and consumer goods.
“Micromax ™ aims to be the leading brand for electronic thick film inks, pastes, and ceramic tapes,” said Tim Chang, Micromax™ global business leader. “The new brand name won’t impact our offerings or how we work with customers. Our high-quality products, exceptional customer service, and broad-based expertise remain the same. It will simply be faster and easier to identify our offerings.”
Micromax ™ organizes nearly 800 products under a single cohesive brand, simplifying how distributors and customers can identify and specify their preferred products.
The changes include:
- GreenTape ™ , which will now be known as Micromax ™ GreenTape ™
- Heatel ™ , which becomes Micromax ™ Heatel ™
- Intexar ™ which becomes Micromax ™ Intexar ™
- Fodel ™ which becomes Micromax ™ Fodel ™
Because they’re tailored in close partnership with clients, Micromax ™ products enable extremely customized solutions. With extensive knowledge of materials science and a breadth of electronics experience, the Micromax ™ team helps customers imagine what others don’t, test what others can’t, and deliver true innovation that can positively change markets and improve our world.