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    Emma Chen Joins MicroCare, Will Focus on Asia and the Pacific Region


    New Britain, CT – MicroCare, LLC is pleased to announce that Emma Chen has joined the company as Regional Sales Manager for MicroCare Asia. Emma is responsible for the growth and development of the MicroCare electronics and Sticklers™ fiber optics cleaning business platforms.

    Emma joins MicroCare with over a decade of experience in global marketing and regional business development with electrical and electronic manufacturing companies including ABB and most recently Essentra which specializes in producing parts for the automotive and electronics markets. Emma was directly responsible for critical cleaning and fluid handling products to medical device and personal care manufacturers and for packaging solutions to healthcare and fast-moving consumer goods manufacturers.

    She holds a Master of Science degree focused in Marketing and Consumer Insight from Nanyang Technological University in Singapore.

    “I’m excited to join the MicroCare team,” Emma said. “The Asia and Pacific Region market is large, diverse and rapidly expanding. I’m looking forward to serving those companies with our full line of critical cleaning products.”

    Jerald Chan, Managing Director, MicroCare Asia is pleased that Emma has joined the company. “With Emma’s experience and knowledge of the Asia and Pacific Region markets, she will help us reach more customers quickly, further expand our partner network and strengthen our reputation as the critical cleaning experts in the electronics and fiber optics industries.”

    Emma is working from the MicroCare Asia headquarters in Singapore.