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    NEPCON China 2017 to Transform Exhibitors’ Experience with Innovative New App

    NEPCON China 2017

    NEPCON China, the prestigious trade platform and exhibition for surface mount technology and electronics manufacturing automation is pleased to announce that in 2017, exhibitors will experience a first-of-its-kind technological breakthrough at the show, as the event introduces the new Reed Connect mobile app. The Reed Connect mobile app is an innovative new solution that will deliver great value to all show participants – exhibitors and visitors – by offering a blend of face-to-face and digital technology integrations.

    The app has important implications for participants who want to track the return on the investment they make at the event. Visitors and exhibitors can get the full details of suppliers and buyers they are looking to connect with and activate the sales or procurement cycle with the push of a button through the app. For the first time ever, exhibitors are able to scan through the visitors, highlight the ones for follow up and store the contact or purchasing details of customers. This puts valuable real-time insights related to exhibitors and visitors in-show behavior right at participants’ fingertips.

    “We’re thrilled for NEPCON China to be the first event in China’s exhibition industry to introduce a mobile app with this type of scan-and-prioritize functionality to enhance customers’ experience”, said Josephine Lee, Chief Operating Officer of Reed Exhibitions Greater China. “The app allows exhibitors to easily scan through potential customers and store the details of hot and warm sales prospects on their devices. From there, they can take the appropriate follow-up action to improve the buyer-seller relationship – which is what taking part in a trade show is all about. The ‘Reed Connect’ mobile app represents our on-going commitment to innovation, it offers customers solutions in maximizing their investment on their marketing dollar and enable business to be conducted a lot easier in Reed China’s events.”

    With the app acting as a comprehensive digital catalog, just a couple of clicks will display the full information of exhibitors or product information on the device’s screen. “We look forward to continuing our work to bring world class innovation to NEPCON China”, added Ms. Lee. “Reed Exhibitions Greater China will keep working tirelessly to optimize the show experience for exhibitors and visitors by offering them highly desirable time savings, valuable insights and a free flow of key show information, throughout every stage of the exhibition experience.”

    About Reed Exhibitions Greater China (RXGC)

    Reed Exhibitions is the world’s professional events organiser, with a growing portfolio of over 500 events in 30 countries, and a staff of 3,900 exhibition specialists. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world provider of information solutions for professional customers across industries.

    Reed Exhibitions Greater China (RXGC) is a part of Reed Exhibitions. After over three decades of rapid growth, Reed Exhibitions Greater China is the country’s professional organizer of definitive trade events. In 2016, RXGC’s member companies held over 60 events and brought together more than 1 million visitors, together with over 50,000 conference delegates. Our events hosted nearly 28,000 suppliers whose stands spanned over 1.6 million sqm of show floor space.