Strengthening sales and service systems in Southeast Asia and India to further expand the robotics business
Yamaha Motor Co., Ltd. announced that it has established a new company in Singapore aimed at expanding its business in Southeast Asia and India, where demand for robots is growing.
By conducting manufacturer-driven cross-selling in the surface mounter and industrial robot fields, Yamaha Motor intends to secure new clients in Southeast Asia and India, as well as provide high-quality after-sales services in line with international standards. The Company will also strengthen its distributor support system while working to expand its distributor network.
The new company will be named Yamaha Robotics Solutions Asia Pte. Ltd. and registration was completed on January 13, 2023. Going forward, the Company will prepare the new company’s office, equipment, and more toward a scheduled start of operations in July this year. Yamaha Motor aims to acquire major global accounts as well as clients that are shifting their production bases to Southeast Asia and India by establishing this company in Singapore, where clients, distributors, and the reach of our competitors’ headquarters intersect.
The robotics business is designated as a Strategic Business Field in the Company’s Medium-Term Management Plan. Based on the business’ Yamaha One-Stop Smart Solution concept, the Company will build frameworks enabling the prompt provision of sophisticated, all-inclusive solutions as it aims for further business expansion.